In sub-Sahara Africa, $ 105 billion in GDP is lost due to gender inequality affecting efforts towards inclusive human development and economic growth (UNDP, 2016). In Ghana, gender inequality remains pervasive. Women are more likely to be poorer and have fewer assets than men. They also have lower voices and agencies within and outside of their households. Men constitute the highest proportion in each employment category except for self-employed without employees, contributing to family business workers, and domestic employees –all in the informal sector. Due to this, women have less access to financial services from mainstream financial institutions because the informal sector lacks structure, has low and unstable income patterns, poor work relationships and conditions. Gender inequality is deeply-rooted in social norms and institutions based on stereotypes.
eyata is shifting mind-sets in a way that is building livelihoods and promoting a new image of women.